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Identity Streme: Secure Sharing

Securely Share Customer Identity

Identity Streme's Secure Sharing enables privacy-safe relationships for brands, manufacturers, publishers, portfolios of brands, and MarTech companies. Augment with additional digital touchpoints & enriched insights.

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The Benefits of Secure Sharing

Identity Streme provides a modern way for partners to work together to share data, provide transparency, enable measurement, and improve both parties’ financial performance.

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Improve ROAS

Target high-intent, lower-cost audiences, and share with selected partners. Add additional media touchpoints, transform single channel identities into omnichannel identities, and activate across your media ecosystem
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Generate New Revenue

Monetize data by making it available in a secured environment to approved partners. Improve the return of your partners’ marketing funds by adding channel amplification to outbound marketing programs.
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Gain Additional Insights & Measure Spend

Gain additional person-level insights by overlaying partner data in a controlled environment. Insights can range from measuring marketing investments to a deeper understanding of customer segments.
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Continuous ID Syncing

Seamlessly add new customers through API or Batch, and have FullContact continuously manage changing profiles.

What is FullContact’s Approach to Secure Sharing?

A flexible, encrypted, and secure private environment, Identity Streme ingests and obfuscates PII. The privacy-first design incorporates encryption at all points of interaction and overlays top-tier security.

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Unify and Amplify Insights

Encrypted in transfer, all PII is mapped to a PersonID meaningful only to your group. This cannot be reverse-engineered back to the PII and is then associated with a profile containing thousands of attributes.
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Securely Share What You Want

Control who & how to share your customer & prospect information. No one can access the PII, not FullContact nor any external party. Bring the best customers from partners together for maximum revenue.

Discover the Persistent PersonID

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Make Your Relationships Secure

With third-party data under increased regulatory pressure, forward-thinking marketers will focus on first and second-party data sharing. Ensure your partnerships can protect your policies & customers' privacy.

  • Between Brands and Manufacturers

    Securely enhance customer profiles between parties. Provide controlled access to create audiences, amplification, and activation through your media platforms to facilitate person-level measurement.

  • Between Publisher and Brands

    Create a common identity within your own publisher brands for better monetization of your assets. Enable advertisers to use their first-party data cleanly, without sharing PII.

  • Between Brands

    Create a private ecosystem between brands that want to work together to share high-intent based audiences in the market for specific products and services. Lower CAC and monetize your own data.

  • Between Portfolio Brands

    Create an insights and audience-selection platform amongst shared brands. Leverage media amplification and existing media activation partners.

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