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Data Onboarding

Get Maximum Impact with Data Onboarding

Energize your first-party data. Rapidly manage digital activation. Engage each person wherever they are online.

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What Are The Benefits of Data Onboarding?

Understand, Amplify, Reach, and Measure Your Audiences.

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Amplify Media Reach

Gain incremental touchpoints to increase omnichannel reach. Start with an input, such as Name/Address, Name/Placekey ID, phone number, email, MAID, and receive an average of 5 MAIDs & hashed emails per person.
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Real-Time Turnaround

Get your data in real-time with FullContact’s API. Your bids occur in real-time, your customers are clicking in real-time, and you need to keep up with today’s dynamic environment.
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Long-Lasting Identifiers

Link Mobile Ad IDs and hashed emails to a person, instead of a third-party cookie, to reduce waste in media programs. Third-party cookies last 7-days, where Mobile Ad IDs exist for months to years.
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Own Your Data

Amplified digital identifiers can be used and syndicated as needed. No need for monthly refreshes during campaigns; our identifiers are persistent, housed within your walls, and can be used repeatedly.
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Understand the Whole Person

Understand the whole person with insights that span demographics, psychographics, shopping habits, and more. Leverage detailed insights to create more relevant and personalized 1:1 messaging.

FullContact’s Approach to Data Onboarding

Traditional Data Onboarding is the process of transferring offline data to an online environment. But we can onboard online & offline data in real-time, using highly secure, privacy-compliant methods.

Your Data, Our Graph

We match your supplied data to profiles within our robust Person-Centered Graph, so you can be sure you’re connecting to real people.

Amplify the Number of Identifiers

We then enrich the records with all the Mobile Ad IDs and/or hashed emails we have for an individual, with an average of 5+ additional identifiers.

Enrich Your Understanding

Discover insights about customers and prospects for personalized marketing messaging and learnings across media.

Activate on Your Preferred Platforms

Take Mobile Ad IDs and hashed emails to market to segment customers & prospects on your terms.

Measure Performance and Impact

Track exposure and conversions across media, down to the person-level.

Discover More About Data Onboarding

Read the Blog

Gain a Whole-Person Understanding

When you understand the whole person, you can market to them consistently across channels, provide personalization, accurately segment, and precisely measure impact at the granular level.

  • Digital Targeting Including Walled Gardens

    FullContact converts customer and prospect identifiers to anonymous digital IDs to allow for ad serving and deployment on walled gardens, DSPs, ESPs, and marketing platforms.

  • Reduce Digital Waste

    Ensure you’re marketing smarter and cut down on repeat messaging by combining fragmented identifiers into a whole-person view.

  • Segmentation and Personalization

    Improve customer experience and deliver better 1:1 customer engagements through improved segmentation and personalization, aided by our Insights Bundles.

  • Accurately Measure Campaign Performance

    Quantify the true impact of your campaigns, including cross-device/multi-email and offline, by attaching a persistent ID throughout the customer journey--from exposure to conversion.

READY TO LEARN MORE?

Talk with an expert.